A few years ago, asking a chatbot for a product recommendation might have sounded like science fiction. Today it’s commonplace. Conversational AI tools such as ChatGPT, Claude and Gemini tap enormous datasets to provide personalized suggestions. They digest complex requests,…
Artificial intelligence is changing not just how we discover information but also how credibility is assessed. When Google’s quality raters evaluate content, they look for four qualities: Experience, Expertise, Authoritativeness and Trustworthiness. Collectively known as E‑E‑A‑T, these signals help determine whether a page appears in search results and, increasingly, whether it will be cited in AI‑generated summaries. In a world where a conversational model might mention only a handful of brands, establishing trust has never been more important.
Google’s search results aren’t just a list of links anymore. In many cases, a box appears at the very top of the page that summarizes an answer to your question. These AI overviews (also called generative summaries) are powered by…
Artificial intelligence (AI) is reshaping how people find information. AI‑powered search engines such as Google Gemini, ChatGPT and Perplexity are replacing the familiar list of links with direct, conversational answers. Modern brands must adapt to a world where they may be…